Course South America
In its 150-year history, the Hamburg Süd shipping company has had to start from scratch more than once. In the meantime, the flagship is no longer in German hands. Founded in 1871 by Hamburg merchants, the Hamburg Süd shipping company has been an institution in Hamburg and on the South America trade for 150 years. Although it has since been sold to the Danish Maersk Group, the company's name has remained a highly valued trademark, as has its Hamburg location. On the one hand, this is certainly due to the name, but more importantly, the easier preservation of the established economic connections that was achieved in this way will have been the decisive factor. One...
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