In mid-April, the Marine Nationale published a video on France's future aircraft carrier, the "Porte-avions de nouvelle génération" (PA-NG), which is to replace the current "Charles de Gaulle" in 2038. Larger (305 metres, 75,000 tonnes), more powerful (30 next-generation fighters, electromagnetic launch catapult), nuclear-powered with two reactors - every navy's dream.
Public relations 2.0
However, the four-minute video that went viral was not commissioned by the navy - a hobby mariner named "Rama", who is experienced with programmes and adept at graphics far inland in France, built the virtual images from the facts known so far, underlaid everything with ear-catching music, added a sunset - and the "buzz" was ready. Much of it is fiction, because the ink on the planning papers and design sketches of the DGA and the Naval Group is not even on paper yet, let alone dry! But that doesn't matter, because dreams have to be dreamt before they can be turned into reality with broad support.
Porte-Avions de Nouvelle Génération - a concept video. Graphic: Rama/MoD-Fra
You can't do without it
Of course, not everything happened so quickly. The video took a while to gain a small following in the navy, which then recommended the film to the admiral's staff in Paris, who promptly recognised its potential and helped steer it a little. Rama" borrowed the process from the Americans: A technical name or a meaningless "long title" alone can hardly inspire - it has to be crisp images. And he has succeeded. See it for yourself!
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Danke für diesen Tip. Wirklich gut gemacht.